THE NEWSPAPER
Founded in 1887, The Record is the official student newspaper for the college of St. Benedict and
St. John’s University. Currently, the combined enrollment is nearly 4,000 students; The Record
circulates throughout the two institutions as well as through St. Joseph. Our readership includes
nearly 5,000 people around Collegeville, St. Joseph and throughout the state.

The Record is a four color, broadsheet newspaper printed at the St. Cloud Times.

ADVERTISING POLICIES
The Record is published every Thursday throughout the academic year. The deadline for advertising
requests is 5 p.m. on the Friday prior to the desired date of publication. In accordance with our
editorial policy, The Record does not accept advertising which degrades either sex, encourages
the excessive use or abuse of alcohol, contains attacks of a sexist, racist, personal or religious
nature, or may be confused with regular news material in appearance. The Record reserves the
right to refuse to accept advertisements.

When deemed appropriate by the newspaper, ads may be marked as “Paid Advertisement.”

ADVERTISING RATES
The rates of an ad are determined by the size and the extent of coloration of the ad. The Record
has six columns, each with a width of 1.7 inches and a 1.7 millimeter gutter between columns.
Height is measured in inches.

1 column = 1.7 inches
2 columns = 3.5 inches
3 columns = 5.4 inches
4 columns = 7.3 inches
5 columns = 9.2 inches
6 columns = 11.1 inches

BLACK AND WHITE GRID RATES ($)

1 2 3 4 5 6
1 in. $10 14 18 21 25 30
2 in. $14 21 28 35 42 50
3 in. $21 32 42 53 63 74
4 in. $29 42 56 70 84 97
5 in. $35 53 70 87 104 120
6 in. $42 63 84 104 124 144
7 in. $50 73 97 120 144 166
8 in. $57 84 110 137 163 188
9 in. $63 94 124 155 181 210
10 in. $70 104 137 168 200 230
11 in. $77 114 149 183 218 252
12 in. $84 124 161 200 238 272
13 in. $90 133 175 215 255 292
14 in. $97 142 186 231 272 312
15 in. $104 151 200 245 289 340
16 in. $110 161 211 260 305 344
17 in. $117 170 224 273 321 357
18 in. $124 180 235 286 332 369
19 in. $130 188 246 300 342 380
20 in. $137 198 257 315 351 400

PRE-SET DISCOUNT OFF GRID PRICES
1/4 page B&W Ad (9.2 in. x 7 in.) — $100 (Save $20)
1/2 page B&W Ad (11.1 in. x 10 in.) — $200 (Save $30)
3/4 page B&W Ad (11.1 in. x 15 in.) — $300 (Save $40)
Full page B&W Ad (11.1 in. x 20 in.) — $350 (Save $50)

BASIC COLOR GRID RATES (All color ads are 4-color) ($)

1 2 3 4 5 6
1 in. $14 20 25 30 35 40
2 in. $20 30 39 49 59 70
3 in. $30 45 59 74 88 103
4 in. $40 59 78 98 118 135
5 in. $49 74 98 12 145 168
6 in. $59 88 118 145 174 202
7 in. $70 102 135 168 202 232
8 in. $80 118 154 192 228 263
9 in. $88 132 174 217 253 294
10 in. $98 145 192 235 280 322
11 in. $108 160 209 256 305 353
12 in. $118 173 225 280 333 380
13 in. $126 186 245 301 357 409
14 in. $136 199 260 323 380 437
15 in. $146 211 280 343 405 476
16 in. $154 225 295 364 427 482
17 in. $164 238 314 382 449 500
18 in. $174 252 329 400 465 517
19 in. $182 263 344 420 479 532
20 in. $190 275 360 440 495 550

PRE-SET DISCOUNT OFF GRID PRICES
1/4 page 4-color ad (9.2 in. x 7 in.) — $150 (Save $18)
1/2 page 4-color ad (11.1 in. x 10 in.) — $290 (Save $32)
3/4 page 4-color ad (11.1 in. x 15 in.) — $340 (Save $46)
Full page 4-color ad (11.1 in. x 20 in.) — $500 (Save $50)

1 column = 1.7 inches
2 columns = 3.5 inches
3 columns = 5.4 inches
4 columns = 7.3 inches
5 columns = 9.2 inches
6 columns = 11.1 inches

PACKAGE DISCOUNTS
3-4 ads = 5% discount
5-6 ads = 10% discount
7 or more ads = 15% discount

Packages must begin and end within an academic semester. Exceptions may be made at the
discretion of the Advertising Consultants. Packages may be combined in any way in terms of
color or size. At least half the price of a package deal must be pre-paid, the remainder may be paid
up to two weeks after the last ad is published. On-campus groups are eligible for larger discount
rates.

If an order for a package discount is canceled before the package is complete, the price will revert
to the flat grid fee plus a $25 administrative fee retroactive for all ads in the order.

BUILDING ADS
The Record will build ads for no additional charge. The client provides the text message of the ad
as well as a detailed description and sketch of how the ad is to appear. The Record will create
graphics or photo graphics to finish the ad.

CLASSIFIEDS
The rate of classifieds is $10 for the first 25 words and $0.20 for each additional word. All classified
advertisements must be pre-paid.

A “run-till-it-sells” option for classifieds selling personal items may be purchased for an additional
$15. This type of classified will be printed until the item is reported sold or until the end of the
semester, whichever comes first. It is the advertiser’s responsibility to report a sold item.

The Record does not accept personal classifieds involving dating.

PLACING AN AD
Please contact The Record office should you wish to place an ad no later than 5 p.m. on the Friday
prior to the desired date of publication. The Record is published weekly.

The Record
St. John’s University
Collegeville, MN 56321

Phone: (320) 363-2540
Fax: (320) 363-3034
E-mail: recordad@csbsju.edu

Ad rate cards are available by land mail, fax or e-mail.

Advertisers are required to pre-pay until they have established credit with The Record. An advertiser
will gain credit after placing and pre-paying for three ads.

Tearsheets are available upon request.

Any questions or comments should be addressed to The Record advertising department.

The Record Advertising Department
Lindsey Weinberger
Advertising Manager
recordad@csbsju.edu

PUBLICATION DATES (Spring 2008)
Jan. 24
Jan. 31
Feb. 7
Feb. 14
March 6
March 13
April 3
April 10
April 17
April 24
May 1

Filed under: News by Tan Tuohy